The fastest way to get better at sales
Record conversations and get direct feedback on your pitch, objections, required talking points, pace, and missed opportunities.
Press record
Start recording directly in Topcloser before the conversation begins.
Put your phone in your pocket
Have the conversation naturally, without needing a laptop beside you.
Get a full review after the conversation
See what went well, what you missed, and what to improve next time.
Recording
Discovery conversation
Status
Recording in progress
Start the conversation, put your phone away, and review it after.
Conversation review
Discovery conversation with Thomas De Vries
What went well
Strong structure, clear value explanation, and good authority throughout the conversation.
What you missed
One core USP was not mentioned before pricing, and one objection was answered too quickly.
Talking points
4 of 5 mentioned
Pace
152 words / min
Talk / listen
Seller 42% / Prospect 58%
Target range: Seller 20–30% / Prospect 70–80%
What to improve next time
Main improvement
Slow down before pricing and make the value anchor more explicit.
3 objection improvements
- Ask one follow-up question before answering so you fully understand the real concern behind the objection.
- Re-anchor the answer to business impact instead of replying too quickly with features or generic reassurance.
- Confirm the objection is resolved before moving on, rather than assuming the prospect is convinced.
Coaching insight
You handled the conversation with confidence, but the review shows the biggest opportunity is to create more space before addressing objections and before moving into pricing.
Features
Everything that matters in a sales conversation
Topcloser goes beyond summaries and transcripts. It shows whether the conversation actually moved the deal forward.
Conversation scorecards
Review every sales conversation against a clear framework instead of vague intuition.
Objection review
See where objections were answered well, where conviction dropped, and where structure was missing.
Actionable coaching
Get direct feedback on what to improve before the next sales conversation.
Required talking points
Track whether your key talking points and USP's were actually mentioned.
Delivery analysis
Measure speaking pace, clarity, structure, and overall communication quality.
Talk-to-listen balance
See whether the prospect had enough room to speak and reveal buying intent.
Pricing
Simple pricing for reps and SaaS sales teams
Start free, validate the value, and upgrade when you want deeper coaching and team visibility.
Pro
€39/month
or €390 / year
- Unlimited conversation reviews
- Custom talking points
- Pitch and objection review
- Tone and pace analysis
- AI coaching recommendations
Team
Custom
For SaaS sales teams
- Team dashboards
- Shared playbooks
- Manager insights
- Performance trends
- Priority support
FAQ
Common questions
What does Topcloser analyze?
Topcloser analyzes pitch quality, objections, required talking points, speaking pace, talk-to-listen balance, structure, and missed opportunities.
Is Topcloser built for phone calls?
Topcloser is primarily built for recorded 1-to-1 sales conversations, such as discovery meetings, demos, follow-ups, and closing conversations.
Is this only useful for SaaS sales?
Topcloser is built first for SaaS sales teams, but the same workflow can also fit other consultative sales environments later on.
Does it only generate summaries?
No. Summaries are only one part. The core value is the scorecard and coaching feedback tied to your sales process.